M. Lissette Flores
M. Lissette Flores has been a marketing communications practitioner for more than 20 years, specializing in Hispanic, multicultural and international marketing communications. She founded estrella pr + marketing in 2002.Estrella PR clients have included Orange County Fair, Allstate Insurance, Symantec and ConAgra Foods.
Lissette has developed and implemented strategic marketing communications and public relations programs for The Disneyland Resort, DIRECTV Para Todos, DIRECTV’s Spanish-language programming service, and McDonald’s Corporation. She also co-developed the Hispanic marketing communications division of Hill and Knowlton.
As a Marketing Manager for DIRECTV, Lissette developed first-of-their-kind marketing campaigns targeting local, regional and national Hispanic consumer markets. She oversaw the day-to-day marketing initiatives and strategies, conceived campaigns, created third-party marketing proposals and served as the primary contact with external marketing partners. She also oversaw local, regional and national marketing communications activities.
Prior to DIRECTV, Lissette held the position of manager, multicultural and international publicity, The Disneyland Resort. In this position, she developed and oversaw the day-to-day marketing communication initiatives and strategies, and created and executed all Disneyland publicity campaigns for international and multicultural markets – Hispanic, Asian and African American – in the United States.
At Valencia, Perez & Echeveste in Pasadena, CA, Lissette served as an account manager to McDonald’s, the largest account at the agency. She oversaw the day-to-day management and strategic planning of public relations/marketing activities for the McDonald’s Corporation’s national Hispanic consumer market.
Lissette also worked at Hill and Knowlton, Inc., Los Angeles. At Hill and Knowlton, she oversaw Hispanic marketing communications, and contributed to new business development efforts. She worked on several accounts, including The California Office of Traffic Safety, where she served as a campaign spokesperson and managed the grassroots community elements such as the advisory board, media relations and marketing communications. She also developed Hispanic public relations campaigns for Pepsi West, Kraft Foods, Mazda Motor of America and Spiegel.
She has participated in the following organizations: Hispanic Public Relations Association (1995-96 president), California Chicano News Media Association, National Association of Hispanic Journalists and Public Relations Society of America. Lissette is the recipient of the Public Relations Society of America’s Trevett Award bestowed to the outstanding public relations professional from the Los Angeles area.
Lissette has completed the Masters coursework in Spanish Literature and Linguistics, and has a Bachelor of Arts in Journalism with an emphasis in Public Relations, minors in marketing and Spanish, California State University, Long Beach.
She is of Guatemalan descent and is bilingual. She and her family reside in Long Beach, CA.